Most people who don’t work in enterprise sales don’t know this: when a customer places an order, a chain of events starts that are all connected. We need to decide on a price. You need to check your credit. You need to check the inventory. You need to set up a time for delivery. It is necessary to make an invoice. The books need to show revenue.<\/p>\n
If any of those steps go wrong or even just slow down, the customer experience suffers, revenue is delayed, and operations are affected. Now think about doing all of that for hundreds of customers, many product lines, different countries and currencies, and complicated discount systems.<\/p>\n