Causal Inference Basics: Correlation vs Causation and When A/B Tests Aren’t Enough 2026?
Correlation vs Causation, but business wants causal answers: “Will this feature cause retention to improve?” Causal inference gives you tools beyond A/B tests for messy, observational data. Connect With Us: WhatsApp Correlation vs causation pitfalls Some classic examples: Ice cream sales increases Shark attacks (summer confounder) Gym membership increases Divorce rate (selection bias) Solutions needed: Experiments…
